Pambianco Communication supports Italian lifestyle companies in all their communication and event-organisation needs.
This division is responsible for creating communication plans, starting with an analysis of the company, its values, its target market, and its desired objectives.
Once the objectives have been defined, the ‘how to’ phase taps our specific expertise in print and digital media, emphasizing a multi-channel approach.
This division performs both Corporate and Product communication.
Corporate communications make use of Pambianco’s know-how in economics, notably its ability to research and rank corporate competitiveness.
Product communication is based on storytelling, i.e. the ability to turn a product into an interesting ‘story’ that can be shared on social networks, thereby creating word-of-mouth publicity and increased public engagement.
Pambianco organises events and press days in its new, centrally located showroom along Via Borgogna in Milan.
Services offered by the Communication & PR division include:
– Defining communication strategies
– Maintaining press offices
– Creating events, sponsorships, and co-marketing arrangements
– Overseeing product placement and influencer management
– Buying media spots