ENGLISH   |   ITALIANO       

Consumer Market Research

The increase in the number of brands has led the fashion and luxury industries to invest increasingly in consumer research, which serves to assess the company’s competitive positioning and formulate guidelines for the brand’s strategic development.

PAMBIANCO Market Research is the company’s specialist fashion and luxury market research division (trade and consumer). Research is carried out through a series of interviews and the use of focus groups.

Pambianco operates in the following areas: Italy, Europe, Russia, US, Japan and China.

Research Areas

DEVELOPING SCENARIOS

  • Consumer purchase behaviour and how it is changing
  • What are the emerging consumer segments?
  • What are the main differences at global level?

    BRAND EQUITY
  • What are the distinguishing traits of a brand?
  • How do consumers recognise brand equity?
  • How does the brand differentiate itself from its competitors

    COMPETITIVE POSITIONING
  • What is the company’s positioning with respect to its competitors?
  • What is the company’s impact on the trade sector and/or consumers?

    MYSTERY CLIENT
  • What kind of shopping experience does an anonymous shopper have when they enter the company’s store?
  • Is the product assortment coherent with the brand’s target consumer?
  • Does the store layout reflect the brand image?
  • Do the store staff provide a service that meets the courtesy level expected by the client?

    Companies who would like more information on Pambianco's market research services, please contact Desiree Di Leo.